Feeling its style isn’t metal as it could be, Volkswagen is unleashing a more aggressive language for its upcoming compact and midsize crossovers.
Automotive News reports the crossovers’ styling will take cues from the T-Roc and Cross Coupe GTE concepts, including sharp-angled character lines, notch-tooth grills, and imposing faces. Design boss Klaus Bischoff says the new language is needed to help make a stronger impact in the United States market, considering that the automaker’s 2 percent market share pales in comparison to the double-digits it enjoys in Europe, China and other global markets.
Bischoff admits that the more conservative Euro-centric approach to design had been the company’s philosophy “for a long time,” adding that while it did work in Europe, it didn’t seem to be “the remedy for the rest of the world.”
The first model to wear the new design language will be the seven-passenger midsize crossover — pulling cues from the Cross Coupe GTE — set to leave Chattanooga in 2016. This will be followed by a redesigned Tiguan and a Golf-based crossover — the latter taking its style from the T-Roc — both due in 2017.
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